Thousands of Israelis come daily to large shopping malls throughout the country. Raanana, a city of 80,000 people 20 kilometers north of Tel Aviv, is no exception. We are there, as observant Jews actively engaging our non observant brothers in candid conversations regarding the divide between the two communities. One might think that the average shopper would avoid engaging. Yet, the reality is the opposite. VIrtually everyone approached becomes involved in a lively and deeply meaningful conversation about the concerns they have regarding the religious population, be it serving in the army, isolating themselves from the general population, failing to participate in the workforce, as well as many other concerns. The CONNECTIONS staff listens intently and responds with reason and intelligence. The result is an instant CONNECTION. Those engaged feel they have been heard, their concerns have been validated and find the religious spokesman to be reasonable, honest and thought through. A relationship has been initiated. Much work remains to be developed, but an opening that rarely occurs in Israel has been spawned. The Teach them phase now becomes critical.